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Summer Training 2024 - 2025

Graphic Design - Week 7

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Week 7: Creative Platforms & Social Media for Designers

Week Overview

Creative Platforms & Social Media for Designers - Build your professional presence and showcase your work across major creative platforms.

Daily Learning Schedule

Day 1: Introduction to Creative Platforms

Overview of Behance, Pinterest, LinkedIn, and Instagram for creatives; why they matter for designers

Key Platforms
  • Behance: Professional portfolio showcase
  • Pinterest: Visual inspiration and discovery
  • LinkedIn: Professional networking and career
  • Instagram: Visual branding and audience building
Why It Matters
  • Build professional credibility
  • Showcase your portfolio
  • Network with other designers
  • Find career opportunities
Day 2: Creating & Sharing a Portfolio on Behance

Setting up a Behance profile, uploading projects, writing case studies, tagging and categories

Portfolio Checklist
  • Professional profile setup
  • High-quality project uploads
  • Compelling case studies
  • Proper tagging and categories
  • Professional bio and contact info
  • Consistent visual branding
Day 3: LinkedIn for Designers & Career Building

Building a creative LinkedIn profile, writing strong bios, showcasing work experience and portfolios

Profile Optimization
  • Professional headshot
  • Creative banner design
  • Compelling headline
  • Strong summary section
Career Building
  • Showcase achievements
  • Link portfolio pieces
  • Network with professionals
  • Job search optimization
Day 4: Instagram for Designers & Visual Branding

Creating a cohesive feed, using reels/stories, growing an audience, and using hashtags effectively

Content Strategy
  • Cohesive visual theme
  • Reels and video content
  • Stories engagement
  • Consistent posting schedule
Growth Strategies
  • Strategic hashtag usage
  • Community engagement
  • Cross-platform promotion
  • Analytics and insights
Week 7 Final Project

Complete Digital Presence Setup: Establish your professional presence across all platforms

Deliverables
  • Complete Behance portfolio with 3-5 projects
  • Optimized LinkedIn profile with professional content
  • Instagram content strategy and first 9 posts
  • Personal branding guidelines document